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Middle seats at many U.S. movie theaters just got more expensive. AMC Theaters, the nationâs largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle of the auditorium will cost a dollar or two more, while seats in the front row will be slightly cheaper. AMC said the pricing plan, dubbed âSightline,â has already been rolled out in some locations and, by the end of the year, will be in place at all domestic AMC theaters during showings after 4 p.m. Seats classified as âstandard sightlineâ will be at the regular price. If you want to pay less for the âvalue sightlineâ seats, you have to be a member of the chainâs subscription service, AMC Stubs.