Kraft Macaroni & Cheese Changes Its Name

The world-famous instant noodle company announced it has shortened the brand’s name to Kraft Mac & Cheese after 85 years of business.

The macaroni and cheese giant revealed in a press release issued on Wednesday, June 22, that the name change is part of a "new brand identity," which includes a redesigned logo and a "noodle smile" illustration.

The brand maintains it's signature blue and red colors while its typography, photography, iconography and packaging all are updated. 


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