Can your uncle be a better pitchman for the health overhaul than the president?

Supporters of the national insurance program kicked off a campaign Thursday urging family members and friends to spread the word about the availability of coverage.

The hope is that familiar faces can do something President Barack Obama, thus far, has not fully achieved — getting millions of healthy, younger adults to enroll for coverage under the Affordable Care Act.

The concept borrows from familiar political thinking — an individual is more likely to be convinced to make a decision by a trusted family member or friend, rather than a TV ad or a politician.

The campaign using celebrities and the Internet to get the chatter going is being spearheaded by Covered California, the state's insurance exchange.

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