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Willie Nelson is the new face for top-of-the-line men's fashion.  The country legend is featured with his sons in the latest promotional campaign for John Varvatos. 

Nelson says he likes the designer's clothes, explaining that they "look and feel good on your skin, and are made for every man...and his sons."  

Varvatos says he felt honored to have the chance to work with the country star, and calls him "a true American icon."  The designer adds that he's "never been so moved" during a video shoot as he was working with Willie and his sons. 

The Nelsons recently shot the promotional clip along with a series of black and white photos at the Salisbury House in Des Moines, Iowa.